number of frequencies are available for new radio
stations. Every channel we can capture for Christ will
have a far reaching ministry to people who never go to
To a great
extent, America is raising a generation of pagans, young
people who do not go to church. Nevertheless, God, in
mercy, has given us a pipeline into every home and every
car ... by radio, television, and internet. For us to use the mass media in our
ministries is not an option. It is a mandate from the
Lord. How else will we reach our generation?
one of the finest communications tools God has ever given
to us. Programming has a powerful impact upon our minds. It
teaches values. It suggests a great deal about how we
should live, and it has bearing upon our behavior.
are not just concerned, they are dismayed at the
continuing trend of negative programming. Rather than condemn
today's broadcast fare, the real challenge is to offer a
positive listening alternative. It is up to us to use the
powerful avenues of the media to show our generation the
values that build moral fiber into our society.
station is neither good nor bad. It is a passive device
without morals. A station may be used to hurl forth music
and talk that is sensual, or it may be used for the
Christian message. Key men throughout our country, knowing
the tremendous power and influence of broadcasting, are
being led of God to establish listening alternatives in
their communities. This is an opportunity to establish a
beachhead for the Gospel in the homes of an increasingly
investment, plus equipment financing, makes possible a
powerful ministry, with a broad impact upon the community.
It is also a good financial opportunity.
God has provided this marvelous access into every home,
and our challenge is to bring Christ into each one.