"I want to start a Radio Station"

You can expand your local business, church, or ministry, into every car and home in your community by beginning your own radio station. Get the process started today, and you could have your own FM, LPFM, or AM radio station on the air this time next year.

From locating an available broadcast frequency on the radio dial, to your first day of operation, we have an outstanding record in helping individuals, businesses, and organizations build radio stations. The questions and answers below will help you find out more information on how to get started. If you want to receive more information, call, write, e-mail or fax a request today because we're ready to help.

Starting a Radio Station FAQ

1. Should I start a commercial or a non-commercial radio station?  What is the difference?
   FM radio offers a unique opportunity for businesses & ministries today. Most people new to radio are confused by the differences between non-commercial and commercial radio. (read more)
2. What are some of the most popular questions people asked by new clients?
   You may have questions like many of our clients. Many of these are addressed in this Q&A. We recommend you review this information, as it will bring you up to speed quickly on how to approach your project of starting a new station. (read more)
3. I've heard something about Low Power FM. What is it?
   Low Power FM radio is a very popular way to start a station. (read more)
4. I want to start a non-commercial station. What steps are involved and how long will it take?
   The very first step is to determine exactly what frequencies are available in your area for a non-commerical station. To do this, we must run a Frequency Search. (read more)
   
   Non-Commercial FM Frequency Search Agreement
   What to expect from a Frequency Search
5. I want to start a commercial station. What steps are involved and how long will it take?
   The very first step is to determine exactly what frequencies are available in your area for a commercial station. To do this, we must run a Frequency Search. (read more)
   
   Commercial FM Frequency Search Agreement
   What to expect from a Frequency Search
6. What about an AM station? What steps are involved and how long will it take?
   The first step is to determine exactly what AM frequencies are available in your area. To do this, we must run a Frequency Search. (read more)
   
   AM Frequency Search Agreement
   What to expect from a Frequency Search
7. What kind of equipment will I need for my radio station? And, how much will it cost?
   To help you understand the costs of equipment, we offer two sample lists and quotes:
   
   Basic Sample Equipment List and Price Quote
   Enhanced Sample Equipment List and Price Quote
8. How much does it cost to operate a radio station?
   Our estimate is for an estimated First Year Income and Operation Expenses for a 3000 watt FM Station. This schedule lists estimated first year operation expenses for a station broadcasting 24 hours per day, 168 hours per week. Salaries given are sufficient to obtain qualified personnel in most areas. It must be emphasized that the success of any station depends in large measure upon obtaining the best possible personnel. (read more)
9. What does Sterling Communications need from new clients to file an application with the FCC for a new station?
   To file an application with the FCC we need certain detailed information. Completing this checklist and returning it to our offices will provide us with all of the information we need about you the applicant. (read more)
10. I have more questions and/or I would like to receive a brochure in the mail. What should I do?
    Please complete our contact form and we will send you the information you request.